Website- und Multichannel-Übersetzung für eine hypervernetzte Welt

Die flexible Lokalisierung von Inhalten ist in einer digital ausgerichteten Geschäftswelt von entscheidender Bedeutung, schreibt unser EVP.

MotionPoint-Avatar
MotionPoint

14. Mai 2019

LESEDAUER: 1 MIN.
Craig Witt
Craig Witt

Localizing websites and omnichannel content is a key way to improve a brand's CX and customer engagement in international markets. But simply translating a website's visible text may not be enough for customers to find-and convert-on a multilingual website.

In a recent guest post at MarTech Advisor, MotionPoint EVP Craig Witt shared several ways companies can improve their sites’ CX as they scale to serve global customers, such as:

  • Translating metadata to optimize SEO and increase discoverability in local search engines
  • Improving the customer experience with customized seasonal content, or region-exclusive promotions
  • Leveraging the strengths of both human and machine translation to maximize your team’s resources and budget

Get the full story, and discover other tips, at MarTech Advisor.

Letzte Aktualisierung: 14. Mai 2019
MotionPoint-Avatar
MotionPoint

LESEDAUER: 1 MIN.