Webinar - Tuesday | October 29th | 12PM EST

Wie Health Insurance Marketers Attract U.S. Hispanics

Join us Tuesday, October 29th 2024 at 12 PM ET for our free 30-minute review of the dynamic relationship between U.S. Hispanics and healthcare insurance companies in the U.S.

Bonus for Attendees: Sign up today and receive a free EBOOK: The Impact of Website Translation on Digital Marketing Metrics and KPIs

Why Attend?

Marketing to U.S. Hispanics in the healthcare insurance sector requires a deep understanding of their unique cultural, economic, and healthcare needs. By attending this session, marketers will learn how to build campaigns that resonate with this fast-growing demographic, drive engagement, and address key barriers to access. Here's why this session is a must for your marketing strategy:

Reach a growing market: The Hispanic population is expanding rapidly, representing a significant opportunity for healthcare insurers to engage with new consumers.

Build cultural trust: Learn how to leverage culturally relevant messaging that fosters trust and long-term customer loyalty.

Tailored strategies: Gain insights on how to create bilingual, community-based outreach efforts that meet the needs of Hispanic communities.

What You'll Learn:

Demographic Insights: Understand the rapid growth and diverse nature of the U.S. Hispanic population, with projections showing they will make up nearly 30% of the U.S. population by 2050.

Healthcare Access Challenges: Discover the factors behind high uninsured rates among Hispanics, including language barriers, employment in industries without insurance, and immigration status.

Cultural Barriers to Healthcare: Learn about the influence of cultural values like familia, respeto, and confianza on healthcare decisions, and how fear of deportation can limit access to essential services.

Addressing Insurance Gaps: Understand the underrepresentation of Hispanic healthcare professionals and the impact of insurance gaps on access to care.

Bilingual Outreach and Digital Solutions: Explore how bilingual materials, telehealth, and targeted enrollment programs can improve access to healthcare for Hispanic communities.

Marketing to Hispanics: Learn how to craft effective outreach campaigns that highlight family values, affordability, and trust, with examples of successful strategies using Spanish-language campaigns and celebrity endorsements.

Immigration Status and Insurance Coverage: Get insights into the challenges faced by undocumented individuals and DACA recipients in accessing health coverage and potential future trends.

Future Trends: Examine how upcoming changes to the ACA and Medicaid, as well as a growing focus on mental health services, will shape healthcare marketing to U.S. Hispanics.

Who Should Attend:

Digital Marketing professionals interested in U.S. Hispanic marketing

SEO Marketing professionals considering multilingual websites

Language access professionals solving for website translation

Heads of Growth looking for new revenue generating opportunities

C-Suite executives considering expanding into new markets

Registrieren Sie sich jetzt

Don’t miss this opportunity to better serve your U.S. Hispanic patients through tailored marketing and content creation.

Bonus for Attendees: Sign up today and receive a free EBOOK: The Impact of Website Translation on Digital Marketing Metrics and KPIs