MotionPoint Blog

Die Website-Übersetzung ist seit jeher ein schwieriger und kostspieliger Prozess. Allerdings bietet Ihnen MotionPoint die richtigen Ressourcen, um die Komplexität zu bewältigen, Fehltritte zu vermeiden und auf globalen Märkten einzigartige Erfolge zu feiern.

Internationale Unternehmensstrategien
Building an Authentic and Effective Brand Localization Strategy
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By: Dominic Dithurbide
04. April 2025
Building an Authentic and Effective Brand Localization Strategy

Discover how to create a powerful brand localization strategy that seamlessly adapts your brand identity, messaging, and customer experience for global success.

Internationale Unternehmensstrategien
Mobile App Localization: Your Gateway to Global Audiences
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By: Nathan Lucas
Mobile App Localization: Your Gateway to Global Audiences

Lernen Sie alle Besonderheiten der Lokalisierung mobiler Anwendungen in der sich dynamisch verändernden Branche für Übersetzungstechnologie kennen.

Internationale Unternehmensstrategien
What is Back Translation and Its Importance
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Von Jessica Rivera
27. März 2025
What is Back Translation and Its Importance

Learn about the process of back translation and the advantages of using back translation to improve translation accuracy and localization.

Internationale Unternehmensstrategien
Common Challenges of English to Spanish Translation
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Von Jessica Rivera
Common Challenges of English to Spanish Translation

Translating English to Spanish is more complex than it may seem. Although there are solutions that can expedite more simple translations, the quickest solutions are rarely accurate. Learn more about the challenges of English to Spanish translation.

Internationale Unternehmensstrategien
Technology Overview for Mobile App Translation
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By: Reagan Evans
25. März 2025
Technology Overview for Mobile App Translation

Learn how enterprise companies use technology to achieve seamless mobile app translation, which is essential in increasing market share and revenue on Android & iOS smartphones and tablets.

Internationale Unternehmensstrategien
Top 8 Best Multilingual Marketing Solutions
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By: Dominic Dithurbide
Top 8 Best Multilingual Marketing Solutions

Global marketing requires knowledge of international markets and linguistic and cultural nuances. Find out how the top website multilingual marketing tools can help you succeed.

Internationale Unternehmensstrategien
English as the U.S. Language Doesn’t Revoke the Need for Translation
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By: Annabelle Kite
21. März 2025
English as the U.S. Language Doesn’t Revoke the Need for Translation

Discover why website translation remains essential, even with English as the official language of the U.S. Learn how multilingual strategies can boost conversions, improve user experience, and help businesses expand their market reach.

Internationale Unternehmensstrategien
Why Tariffs Will Be Good for Multilingual Content Marketing
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By: Evan Kramer
20. März 2025
Why Tariffs Will Be Good for Multilingual Content Marketing

Discover how tariffs can drive demand for multilingual content marketing, encouraging businesses to localize their messaging, strengthen regional market penetration, and increase global competitiveness.

Internationale Unternehmensstrategien
Standardization vs. Customization: Finding the Balance (Part 2)
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By: Dominic Dithurbide
19. März 2025
Standardization vs. Customization: Finding the Balance (Part 2)

Discover how to strategically balance standardization and customization in digital marketing to effectively engage global customers.

Internationale Unternehmensstrategien
Standardization vs. Customization: Finding the Balance (Part 1)
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By: Dominic Dithurbide
Standardization vs. Customization: Finding the Balance (Part 1)

Lernen Sie den besonderen Mehrwert kennen, den Anpassungen von Website-Inhalten für internationale Verbraucher bieten.

Internationale Unternehmensstrategien
A Multidomestic Strategy: The Key to Global Expansion
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By: Dominic Dithurbide
14. März 2025
A Multidomestic Strategy: The Key to Global Expansion

Multidomestic strategies take local cultures, preferences, and behaviors into account in order to make international expansion successful.

Internationale Unternehmensstrategien
How to Create a Sustainable New Market Expansion Plan
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By: Dominic Dithurbide
How to Create a Sustainable New Market Expansion Plan

Learn what a market expansion strategy is and how to create one that takes full advantage of international markets.

Internationale Unternehmensstrategien
Globalization vs. Localization: The Differences and Benefits
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By: Dominic Dithurbide
Globalization vs. Localization: The Differences and Benefits

Erfahren Sie mehr über die Unterschiede zwischen Globalisierung und Lokalisierung und darüber, wie Sie mit einem Fokus auf beiden Aspekten in einer immer intensiver vernetzten, globalen Geschäftswelt erfolgreich sein können.

Internationale Unternehmensstrategien
Advertising Translation: A Complete Guide to Multilingual Ads
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By: Dominic Dithurbide
Advertising Translation: A Complete Guide to Multilingual Ads

Translating your advertisements can open your business up to a new market, increase your CVR and lower CPCs. Learn more about advertising translation here.

Internationale Unternehmensstrategien
6 Challenges Of Translation & Localization To Prepare For
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Von Jessica Rivera
13. März 2025
6 Challenges Of Translation & Localization To Prepare For

Translating and localizing content creates many challenges. Discover the 6 main challenges of translation and localization and how to overcome them here.