Digital marketing experts often stress the importance of being "omnichannel ready." Doch wie können Unternehmen bei der Vielzahl an verschiedenen Kanälen wissen, welches der für sie am besten geeignete Kanal ist?
Finding the answer, writes MotionPoint Chief Revenue Officer Craig Witt in an article for SalesTech Star, starts with data … and then using that data to deliver quality customer experiences.
Witt offers advice for creating a strong omnichannel strategy, including:
Evaluate website analytics, as well as search and social data, to determine which platforms your customers value most
Consider your global customers, and provide them immersive websites and omnichannel experiences in the languages they prefer
Preserve brand continuity across channels, markets and languages by repurposing website content for social media posts, emails and more
Lesedauer: 1 Min.
MotionPoint
25. Oktober 2019
