Crutchfield reagiert mit komplett spanischer Website auf Nachfrage hispanischer Kunden

14. November 2005

ZUR SOFORTIGEN VERÖFFENTLICHUNG
14. November 2005
Kontakt: Bridgette King, Leiterin Öffentlichkeitsarbeit, MotionPoint
(954) 937-9616
bking@motionpoint.com

Renowned Online Retailer of Consumer Electronics Reaches Out to More Than 13 Million Hispanics Currently on the Net

CHARLOTTESVILLE, VA and COCONUT CREEK, FL (Nov. 14, 2005) - In response to mounting customer demand, Crutchfield Corporation, the nation's largest direct integrated marketer of consumer electronics products, today announced the launch of its complete website, with thousands of products and technical information, "En Español." Crutchfield now offers more Spanish content online than any other consumer electronics retailer.

This new site is the first of its kind in the consumer electronics industry, providing a complete Spanish-language user experience from homepage to checkout. Crutchfield's comprehensive product information, expert buying guides, and installation guides are all in Spanish. Crutchfield's "shopping cart" section is also completely "in-language." The end result delivers Spanish speakers the unique and impeccable customer service Crutchfield has been known for, for more than 31 years.

Spanish speakers can visit the site at www.crutchfieldenespanol.com. Visitors to Crutchfield's English website, www.crutchfield.com, can easily click the "Español" link to visit the site.

The launch of the Spanish site is accompanied by Crutchfield's "Win Your Wishlist" sweepstakes, where consumers are encouraged to fill out a wishlist of audio, video, home theater and any other products from Crutchfield.com. One lucky winner will be chosen before Christmas and will receive those items on his list, up to $5,000 in retail value.

According to Bill Crutchfield, founder and CEO, "Crutchfield pioneered Spanish-speaking Sales Advisors more than 10 years ago. Recently, our sales advisors told us that a growing number of their customers wanted to research and purchase their consumer electronics on-line in their native language. We are excited to be able to respond to that desire."

Crutchfield used MotionPoint Corporation's proprietary TransMotion® technology to quickly, easily and cost-effectively develop and deploy its Spanish website in time for the holiday buying season. Crutchfield continues to monitor and update its English-language site as usual, and MotionPoint maintains the Spanish-language version of the site.

"Few organizations understand and communicate with their customers as well as Crutchfield, and we are pleased to support Crutchfield's efforts to expand its growing Hispanic customer base online," said Will Fleming, president and CEO of MotionPoint.

About Crutchfield Corporation
Crutchfield Corporation, which celebrated its 31st anniversary in 2005, is the nation's largest direct integrated marketer (catalog, call center, and Internet) of consumer electronics products. Crutchfield.com offers a convenient, full-service shopping destination to buyers of car and home audio/video products. Providing a superior level of customer service, Crutchfield is noted for its high integrity, product expertise, and technical support. Crutchfield was the first vendor-authorized audio/video retailer on the Internet and is one of only three retailers to have won BizRate's coveted "Circle of Excellence" award six times.

Über die MotionPoint Corporation
Die MotionPoint Corporation ist ein Technologieunternehmen, das Einzelhändlern, Behörden, Organisationen im Bereich elektronischer Handel und weiteren eine Reihe von mehrsprachigen Kommunikationsdienstleistungen für ihre Online-Geschäfte zur Verfügung stellt. The company serves U.S. based and international clients from its headquarters in South Florida. For more information about MotionPoint and its TransMotion® technology, please visit www.motionpoint.com.

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MotionPoint und TransMotion sind Markenzeichen der MotionPoint Corporation. Alle anderen Produkt- und Dienstleistungsbezeichnungen sind Markennamen der jeweiligen Firmen.